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1 brand profile
марк. профиль марки* ( репутация и престиж торговой марки на рынке) -
2 brand profile
Реклама: профиль марки, профиль марочного товара -
3 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
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"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
4 brand image
Имидж. По мере того, как широкая публика становится более осведомлённой о том, что значат маркетинг и реклама, выражение brand image становится всё более популярным. В настоящее время оно используется в переносном значении, означая «в общем».The new prime minister is totally different from the sort of prime ministers we have had in recent years. He shuns the press, never interferes in the work of his ministers and generally maintains a low profile. He has changed the brand image completely. — Новый премьер-министр — абсолютно другой тип премьер-министра, нежели мы имели в последние годы. Он не жалует прессу, никогда не вмешивается в работу своих министров и в общем не ищет рекламы. Он поменял привычный образ премьер-министра полностью.
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5 market
1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
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market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
6 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
7 campaign
1. сущ.1) воен. поход, операция, (военная) кампания (крупномасштабная, заранее спланированная военная операция в некотором географическом районе, ограниченная по сроку)2) пол. (общественная) кампания (комплекс последовательных общественных мероприятий по достижению определенной цели)The government has lounched a campaign against drunken drivers. — Правительство начало кампанию по борьбе c проблемой вождения в нетрезвом виде.
See:3) марк. маркетинговая [рекламная\] кампания (комплекс мероприятий по продвижению определенного товара на определенном рынке)campaign strategy — стратегия проведения [ведения\] кампании
Toyota campaign — рекламная кампания марки "Тойота"
to develop a( n) (advertising) campaign — разрабатывать рекламную кампанию
to carry on [conduct, wage\] a campaign — проводить кампанию
to launch [mount, organize\] a campaign — запускать [организовывать\] кампанию
Syn:See:campaign build-up, advocacy campaign, brand-image campaign, blitz campaign, campaign identity, campaign theme, multimedia campaign, collective campaign, communications campaign, direct mail campaign, hard-sell campaign, soft-sell campaign, imaginative campaign, institutional campaign, launch campaign, low-key campaign, massive campaign, major campaign, test campaign, point-of-purchase campaign, premium campaign, sampling campaign, teaser campaign, tie-in campaign, campaign profile4) пол. политическая кампания, предвыборная кампания ( партии или конкретного кандидата)election [electoral, electorial\] campaign — предвыборная (избирательная) кампания
campaign for the president — президентская выборная кампания; кампания по избранию на пост президента
slander [smear\] campaign — кампания по очернению (конкурента)
See:5) с.-х. страда, кампания, рабочий сезон6) тех. срок службы ( агрегата)2. гл.марк., пол. проводить кампанию (рекламную, военную, общественную, политическую и т. п.)They are campaigning for the abolition of the death penalty [against the death penalty\]. — Они проводят кампанию за отмену смертной казни [против смертной казни\].
She is campaigning on the issue of more money for the school system. — Она проводит кампанию за выделение больших средств на систему школьного образования.
* * *. . Словарь экономических терминов .* * *комплекс рекламных и сопутствующих мероприятий в пользу товара или услуги, направленных на выполнение поставленной задачи -
8 media exposure
рекл., СМИ воздействие средств информации*, воздействие через средства массовой информации* (характеризуется количеством лиц, просмотревших/прослушивавших какое-л. сообщение)What better way to build a brand than to make it a household name through constant, high profile, and positive media exposure? — Разве для того, чтобы создать торговую марку, есть способ лучше, чем сделать ее общеизвестной с помощью постоянного, заметного и позитивного воздействия через средства массовой информации?
This could partly be due to media exposure that focuses on problems with the industry while failing to fairly represent its benefits. — Возможно, отчасти это произошло из-за воздействия средств информации, которые в период спада сфокусировали внимание на проблемах отрасли и не смогли честно осветить положительные стороны.
See: -
9 model
1) модель; макет; образец; эталон || моделировать; изготавливать по образцу или эталону || образцовый; эталонный2) форма || придавать форму3) фасонного сечения (напр. о металле)•- 3-D model
- 3-D wireframe model
- algorithm model
- analog model
- animation model
- as-machined model
- autoregressive model
- behavioral model
- brand-new model
- CAD model
- CAD solid model
- cammed model
- causal model
- CGS model
- client-server model
- CN model
- component connection model
- computational model
- computer model
- conceptual model
- control model
- data model
- development models
- dexel model
- diagnosis model
- diagnostic model
- die model
- discrete parts manufacturing model
- disturbance model
- ER model
- error model of a machine
- error model of a single axis
- experimental model
- feature-based CAD model
- feature-based model
- finite-dimensional model
- flexible manufacturing model
- FMS model
- force deflection model
- freeform computer model
- full-scale model
- generalized model
- generic action model
- generic activity model
- generic model
- hierarchic data model
- hierarchical data model
- hierarchical model
- hierarchically structured model
- horizontal model
- infinite-dimensional model
- information-logical model
- kinetic laser anneal model
- language model
- large-scale model
- learning model
- life-size model
- life-sized model
- log normal model
- master model
- mathematical surface model
- meaning $ text model
- network model
- observation model
- orthogonal flute model
- OSI model
- parallel computational model
- parameter-oriented model
- Petri model
- PN model
- polyhedral model
- principal model
- process-message model
- product model
- profile model
- qualitative model
- quantitative model
- queueing model
- R and D model
- reference model
- relation model
- relational model
- repair model
- representative model
- reverse engineer model
- scale model
- scaled-down model
- scaled-up model
- sculptured surface model
- semantic model
- shop floor model
- shop floor production model
- signal model
- simulated model
- simulation model
- software model
- solid model
- solids model
- stochastic model
- structural model
- surface model
- surfaced CAD model
- symbolic model
- task-specific model
- technological model
- test model
- time-series model
- tool animation model
- top-of-the-line model
- topological model
- tracking model
- transaction model of AGVs
- true-volume model
- underconstrained model
- undimensioned model
- unifying model
- vertical model
- vibration model
- volumetric error model
- wholistic model
- wire-frame model
- working model
- world modelEnglish-Russian dictionary of mechanical engineering and automation > model
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10 computer
1) компьютер; вычислительная машина; ЭВМ; вычислительное устройство; вычислитель; редк. процессор2) редк. счётная машина (см. тж calculator, machine)•- adaptive computer
- airborne computer
- all-applications computer
- all-purpose computer
- alternating-current analog computer
- analog computer
- analog-digital computer
- arbitrary sequence computer
- associative computer
- asynchronous computer
- automotive computer
- baby-sized computer
- back-end computer
- batch-oriented computer
- battery-operated computer
- binary computer
- binary-transfer computer
- board computer
- boutique computer
- brand-name computer
- breadboard computer
- buffered computer
- business computer
- business-oriented computer
- byte computer
- byte-organized computer
- byte-oriented computer
- cassette-based computer
- census computer
- central computer
- character-oriented computer
- chemical-based computer
- chess computer
- CISC computer
- commercial computer
- commodity computer
- communication computer
- communications oriented computer
- compatible computer
- complete-instruction-set computer
- concurrent computer
- consecutive computer
- consecutive sequence computer
- continuously acting computer
- control computer
- control flow computer
- correlation computer
- coupled computers
- cryogenic computer
- cryotron computer
- custom computer
- database computer
- data-flow computer
- decimal computer
- dedicated computer
- desk computer
- desk-size computer
- desk-top computer
- dialing set computer
- dial set computer
- digital computer
- direct execution computer
- direct-analogy computer
- direct-current computer
- diskless computer
- distributed logic computer
- drum computer
- dual-processor computer
- education computer
- electromechanical analog computer
- electronic tube computer
- electron tube computer
- electronic computer
- end-user computer
- ever-faster computer
- externally programmed computer
- fault-tolerant computer
- fifth-generation computer
- file computer
- first-generation computer
- fixed word-length computer
- fixed-point computer
- fixed-program computer
- flat screen computer
- floating-point computer
- fluid computer
- four-address computer
- fourth-generation computer
- fractional computer
- front-end computer
- gateway computer
- general-purpose computer
- giant computer
- giant-powered computer
- giant-scale computer
- giant-size computer
- gigacycle computer
- gigahertz computer
- guidance computer
- handheld computer
- high-end computer
- high-function computer
- high-level language computer
- high-level computer
- highly parallel computer
- high-performance computer
- high-speed computer
- hobby computer
- home banking computer
- home computer
- host computer
- hybrid computer
- IBM-compatible computer
- IC computer
- incompatible computer
- incremental computer
- industrial computer
- integrated circuit computer
- interface computer
- interim computer
- intermediate computer
- internally programmed computer
- Internet computer
- keyboard computer
- kid computer
- laptop computer
- large computer
- large-powered computer
- large-scale computer
- large-scale integration circuit computer
- large-size computer
- laser computer
- linkage computer
- local computer
- logical computer
- logic computer
- logic-controlled sequential computer
- logic-in-memory computer
- low-end computer
- low-profile computer
- low-speed computer
- LSI computer
- mainframe computer
- massively parallel computer
- master computer
- mechanical computer
- medium computer
- medium-powered computer
- medium-size computer
- medium-speed computer
- medium-to-large scale computer
- mediun-scale computer
- megacycle computer
- megahertz computer
- microprogrammable computer
- microwave computer
- mid-range computer
- molecular computer
- monoprocessor computer
- multiaddress computer
- multi-MIPS computer
- multiple-access computer
- multiple-user computer
- multiprocessor computer
- multiprogrammed computer
- multipurpose computer
- multiradix computer
- navigation computer
- net node computer
- networked computer
- N-node computer
- no-address computer
- node computer
- nonsequential computer
- nonstop computer
- non-von Neumann computer
- notebook computer
- object computer
- office computer
- off-the-shelf computer
- one-address computer
- one-and-half-address computer
- one-on-one computer
- one-purpose computer
- optical computer
- optical path computer
- original computer
- palm-size computer - parallel-processing computer
- parallel-serial computer
- parametric-electronic computer
- parametron computer
- pen-based computer
- pentop computer
- perihperal support computer
- peripheral computer
- personal computer
- pictorial computer
- pipeline computer
- plugboard computer
- plug-compatible computer
- plugged program computer
- pneumatic computer
- pocket computer
- Polish-string computer
- polynomial computer
- portable computer
- process control computer
- production control computer
- professional computer
- professional personal computer
- program-compatible computer
- program-controlled computer
- programmed computer
- punch-card computer
- rack-size computer
- radix two computer
- real-time computer
- recovering computer
- reduced instruction set computer
- reduction computer
- remote computer
- repetitive computer
- RISC computer
- satellite computer
- scientific computer
- second-generation computer
- secondhand computer
- self-adapting computer
- self-organizing computer
- self-programming computer
- self-repairing computer
- self-repair computer
- sensor-based computer
- sequence-controlled computer
- sequenced computer
- sequential computer
- serial computer
- service computer
- service-oriented computer
- SIMD computer
- simultaneous-operation computer
- simultaneous computer
- single-address computer
- single-board computer
- single-purpose computer
- single-user computer
- slave computer
- small computer
- small-powered computer
- small-scale computer
- small-size computer
- soft-compatible computer
- solid-state computer
- SOS computer
- source computer
- space computer
- spaceborne computer
- special-purpose computer
- special computer
- square-root computer
- stack-oriented computer
- standby computer
- statistical computer
- steering computer
- stored-program computer
- subscriber computer
- super computer
- superconductive computer
- superhigh-speed computer
- superpersonal computer
- superspeed computer
- supervisory computer
- switch-control computer
- switching computer
- symbolic computer
- synchronous computer
- synchronous tracking computer
- tagged computer
- talking computer
- target computer
- technical computer
- technical personal computer
- terminal computer
- terminal control computer
- ternary-transfer computer
- tessellated computer
- thermal computer
- thin-film memory computer
- third-generation computer
- three-address computer
- three-dimensional analog computer
- timeshared computer
- top level computer
- top-of-the-line computer
- toy computer
- training computer
- transformation computer
- transistorized computer
- transistor computer
- translating computer
- tridimensional analog computer
- trip computer
- truth-table computer
- Turing-type computer
- two-address computer
- ultrafast computer
- underlying computer
- user computer
- vacuum tube computer
- variable word-length computer
- very-high-speed computer
- video-and-cassette-based computer
- virtual computer
- von Neumann computer
- wearable computer
- weather computer
- wired-program computer
- word-oriented computer
- workgroup computer
- X-computer
- zero-address computerEnglish-Russian dictionary of computer science and programming > computer
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11 blade
1. n лезвие2. n клинокToledo blade — толедский клинок, толедское оружие
3. n фехтовальщик4. n длинный, узкий лист; побег, стебелёкblade of grass — стебелёк травы, травинка
5. n бот. листовая пластинка6. n лопасть; лопатка7. n эл. нож8. n крыло9. n перо10. n полотно11. n спец. лопасть, крыло12. n анат. фон. передняя часть языка13. n сл. парень14. v насаживать лезвие15. v пускать побеги16. v счищать грязь, гравий бульдозером17. v диал. рвать травуСинонимический ряд:1. Casanova (noun) Casanova; don Juan; playboy; romeo; womanizer2. leaf (noun) frond; leaf; petiole; shoot; spear; stalk3. sharp edged metal (noun) brand; cutter; cutting edge; edge; knife; razor; saw blade; scalpel; sharp edged metal; sword -
12 spot
1. n пятно, пятнышкоscanning spot — развертывающее пятно; сканирующее пятно
2. n крапинка3. n «зайчик», световое пятно4. n место, местность, районthe people on the spot — местные жители; местные работники
just at that spot — именно здесь, как раз на этом месте
5. n место, область чувствcold spot — < холодное место>
6. n позор, бесчестье, позорное пятно7. n прыщик8. n мед. сыпь9. n очкоhe drew a jack, a queen and a three spot — он получил валета, даму и тройку
10. n разг. небольшое количество11. n амер. сл. короткий сонto get a spot — всхрапнуть, соснуть
12. n амер. сл. срок заключения13. n амер. сл. разг. место, должностьhe has one of the best spots in radio — его выступлению отводится одно из самых выигрышных мест в радиопрограмме
14. n амер. сл. номер; выступление15. n амер. сл. амер. разг. ресторан; кабак, забегаловка16. n разг. трудное положениеwhenever she was in a spot she would write to her father — как только у неё возникали трудности, она писала отцу
17. n разг. опасность18. n разг. амер. разг. долларfive spot — пятидолларовая бумажка, пятёрка
19. n разг. воен. поправка, корректировка20. n разг. ком. бирж. наличный товар; товар, готовый к сдаче; товар по кассовым сделкамhe was not unhappy — except in spots — он не чувствовал себя несчастным, разве что временами
on the spot — сразу, тут же, немедленно
iced tea hits the spot in summer — чай со льдом — это то, что нужно летом
to hit the high spots — касаться только главного или наиболее интересного; затрагивать только основные моменты
spot rate — курс по кассовым сделкам; курс по сделкам спот
spot cash — немедленная оплата наличными, наличный расчёт
21. v покрывать пятнами, пачкать, марать, заляпыватьto spot a dress with grease — заляпать жиром платье, посадить на платье жирное пятно
sugar spot — < сахарное> пятно
22. v покрываться пятнами23. v выводить пятна24. v испещрять, пестрить25. v позорить, бесчестить, пятнать26. v разг. узнать, заметить, увидеть27. v разг. опознать, определитьto try to place the spot where Caesar landed — пытаться определить то место, где высадился Цезарь
28. v разг. установить местонахождение, засечь, обнаружить29. v разг. располагать, размещать; расставлять по местам30. v разг. правильно определять победителя в предстоящих соревнованиях31. v разг. спорт. дать фору32. v разг. амер. делать зарубкикорректировать стрельбу; наблюдать за результатами стрельбы
33. v разг. театр. осветить прожектором, высветитьspot the door when the hero enters — подсвети дверь, когда войдёт герой
Синонимический ряд:1. random (adj.) aimless; designless; desultory; haphazard; hit-or-miss; indiscriminate; irregular; objectless; promiscuous; purposeless; random; slapdash; unaimed; unconsidered; unplanned2. blemish (noun) blemish; blotch; flaw; mark; speck; speckle; taint3. dot (noun) dot; location; pinpoint; point4. dram (noun) dollop; dram; drop; jolt; nip; shot; slug; snifter; snort; snorter; toothful; tot5. particle (noun) ace; atom; bit; crumb; damn; doit; fragment; grain; hoot; iota; jot; minim; mite; modicum; molecule; ounce; particle; ray; scrap; scruple; shred; smidgen; smitch; snap; syllable; tittle; whit6. place (noun) appointment; berth; billet; connection; job; locale; locality; location; locus; office; place; point; position; post; site; situation; slot; station; where7. predicament (noun) box; corner; deep water; dilemma; fix; hole; hot water; impasse; jam; pickle; plight; predicament; quagmire; scrape; soup8. stigma (noun) bar sinister; black eye; blot; blur; brand; odium; onus; slur; stain; stigma; tarnish9. blemish (verb) blemish; blot; mark; soil; stain; stigmatize; sully; taint; tarnish10. detect (verb) detect; discover; recognise; recognize11. distinguish (verb) discern; distinguish; make out; pick out12. dot (verb) dot; fleck; pimple; speckle; sprinkle; stud13. find (verb) catch; descry; encounter; espy; find; glimpse; hit on; hit upon; locate; meet with; spy; turn up14. identify (verb) determinate; diagnose; diagnosticate; finger; identify; pinpoint; place15. spatter (verb) bespatter; bespot; spatter; splatter
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